My theme of “Stay in your lane and go with what you know” lends itself to focusing on large well-known companies, as we have done in the past. Larger, established companies have pricing power, brand recognition, and often times, management teams who have weathered various economic cycles. In addition to being some of the biggest and most recognized players in their industries, I feel these companies are undervalued and positioned to take advantage of major trends including aging baby boomers and opportunities for growth through international exposure.
Pfizer (PFE) - If you’ve ever been sick, on a health kick, or just had chapped lips, you’ve contributed to one of the world's largest pharmaceutical companies with annual sales over $50 billion. Proctor & Gamble (PG) - P&G is one of those household names that basically shows up in every aisle of a grocery store. General Electric (GE) - GE is one of the best-known brands in the world, with more than 100 years of operating history. Welltower (HCN) - As baby boomer age and medical technology continues to help people to live longer, there is a growing need for senior housing, medical care facilities, and skilled care programs.
Source: Forbes
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