McDonald's Corporation is the largest fast-food restaurant company in the world, with about 35,000 restaurants in 119 countries. The company is the dominant brand in the increasingly challenging global fast food industry. The company enjoys unrivaled scale advantages and international growth opportunities.
The company is currently facing several challenges including slow economic growth in Europe and Asia, satisfying the Millennial generation who prefer healthier foods, competitors aggressive price promotions, exchange rate volatility and negative press. Recently, four restaurants in Moscow were reportedly shut down for multiple violations of sanitary rules. However, some analysts believe the actions were the result of tensions between Moscow and Washington.
Source: Seeking Alpha
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