Both businesses' strong brands and quality operations have resulted in decades of growth. Both businesses are historically very shareholder friendly, returning the majority of their operating cash flows to shareholder. Coca-Cola is slightly favored over McDonald's based on the 8 Rules of Dividend Investing. Coca-Cola is the 3rd highest ranked business, while McDonald's ranks in at 4th.
Both businesses make excellent long term investments. It is rare to find growing businesses with extremely strong brands that actively repurchase shares and have a dividend yield greater than 3%. It is rarer still to find great businesses such as these in slow changing industries that do not rely on technology for their respective competitive advantages.
Source: Seeking Alpha
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